A huge reason why Twitter continues to grow internationaly is it's incredible moble interface. Twitter is a social media site that was made for sharing things as they happen, and the app shows that. If something out of the ordinary happens during your day, simply send out a tweet and maybe a few others can connect with you on this. While the desktop site is also great, all of the features are available within the mobile app which is normally one of the main problems with mobile interfaces.
If a user is ever getting bored of what is posted by who they are following, the discover feed is there to provide more entertainment and information. Many younger users stay updated not only in respect to pop culture, but also general news thanks to this discover feed. This feed combines trending topics along with interests related to your profile and keywords used by you and who you follow.

This is a site that offers the average person, avid social network user or not, with the ability to easily access information and entertainment. With that being said, the simplistic layout of the site can bother some users. But for me, it is the epitome of what a social network site should be. Concise, sometimes important, information.
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