Review: Apple Advertisements

I have always been a fan of Apple products. Growing up I had an array of iPods starting with the video and ending with the second generation touch and also featured just about everything in between. To this day I still use Apple products religiously as my iPhone has replaced my iPod, as it has for many people all over the world. However, the most interesting part of this to me is the loyalty I feel towards Apple. Other than providing me with great and consistent products, the company itself has never done anything to help me. I have yet to receive my good costumer discount or thank you letter in the mail for my years of using iDevices, so why is it that I am so drawn to the brand? Sure, loyalty plays a part here, but there has to be something else driving me to want the next iPhone rather than switching to a cheaper option.


While I, along with many others, may not be conscience of it; maybe advertising has been Apple's largest contributor. Apple's advertising today still markets what the company was all about when it was started: simplicity. iDevices are products that any one can use, there is no need for any extensive knowledge with computers or programming. Just about all of their ads take on the same idea as well with simplicity. They normally picture either a product or the logo with a little blurb to compliment it.

A huge part of these advertisements is taking something that is fairly basic to the world of technology and making it unique by placing the Apple logo on it. There are a bunch of different computer companies, cell phone brands, and mp3 players yet Apple seems to stand out from the rest of the crowd. This is because of the company's ability to make all of their products just slightly differentiated. The only real difference between an iMac and a PC is the fact that an iMac runs on Apple's software while a PC runs on Windows. It is because of this differentiation that Apple is able to stand out when compared to other computer companies.

I have always liked Apple's advertisements. They show what each of their products are capable of and the freedom each user has with them. I have never seen the brand release something that how you cannot live without their newest model. Each ad sticks to the script; here is our product, here is what you can do with it, and here is who we are. I honestly respect these ads and don't mind watching them either, which says a lot right there. Unless Apple's direction changes anytime soon, I don't see myself even bothering with another phone or computer producer.

A Review of WBAL-TV

If there is anything that is more present than ever in journalism today, it is bias. The word has always had negative connotation, but in reality, it is something that is truly impossible to avoid. There are many ways media companies can minimize their own bias, but at certain times, it will show through.

With that being said, I have grown up watching WBAL-TV news. News broadcasting is something that I personally tend to stay away from because of bias, WBAL however, is different. While the parent company, NBC, has been noted as a network that shows a left wing bias; I think that WBAL tends to hover much more in the middle. The network has always been good at finding multiple sources and covering different sides to each story in all of the broadcasts that I have seen. The station has been named a top three newscast in the country by the National Headliners Association. They have also been the recipients of the Edward R. Murrow award, George Polk award, and a Gavel award from the American Bar association for excellence in news reporting and journalism.

The awards do not tell the whole story for this news network. The cast has always been consistent and comforting. Within the Baltimore region people like, Stan Stovall, Gerry Sandusky, Deborah Wiener, and Jayne Miller are house hold names. I can personally remember watching Stan Stovall as a kid and he is still there for the nightly news. This kind of consistency is something that news broadcasting simply does not have any more, so it is always nice to see.

In terms of entertainment, WBAL shows and discusses different content than regular news stations. A part of this may be because this is a local station, but none the less captures my attention more frequently than constant banter of Bill O'Reilly on Fox News. WBAL delivers a nice balance of your normal "need to know" news but also delivers "feel-good" stories throughout their broadcasts.

Like I said earlier, the absence of bias is impossible. There is bias all over this blog post as WBAL is a news broadcast that I have personally grown up with. In both my experience and my opinion however, this is a broadcast that has always represented issues fairly. As far as I am concerned; live, local, and latebreaking is the way to go.

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